Canon 4428B001 Lens Hood ET-73B For Canon 70-300mm f/4-5.6L IS USM

A lens hood provides multiple functions: it shades the lens from stray light, improving your contrast and image quality; in inclement weather, it can assist in keeping moisture or wind-blown debris off the lens; and it protects the front barrel from the inevitable impacts against walls, door frames, and other real-life obstacles. Almost all EF and TS-E lenses have a Canon lens hood engineered specifically for it.