Photography

For all the wedding videographers, drone camera operators, and multimedia journalists who have professional photo still and cinema video production needs, get ready for a new type of shooting experience with the EOS R5 C Mirrorless Cinema Camera from Canon. With a simple switch, the R5 C is a full f...

Take advantage of high-speed sync, wireless control and triggering, and other advanced flash capabilities with the FUJIFILM EF-X500 Flash for X-series cameras. Featuring a lower profile, this weather-resistant flash is compatible with Fuji's TTL system, and a great option for the company's compact m...

Prized for its versatility, the FUJIFILM GF 45-100mm f/4 R LM OIS WR is a standard zoom covering a useful wide-angle to portrait-length range to suit working in a variety of situations. Complementing this flexible range is a high-performance optical design that includes a Super ED element, an ED ele...

The 18-300mm f/3.5-6.3 Di III-A VC VXD from Tamron is a versatile superzoom ideal for photographers who want an all-rounder that covers virtually any shooting situation. Characterized for its 16.6x zoom ratio and a minimum focus distance of only 5.9", it brings the best of Tamron's "all-in...

Cover all your needs with one lightweight optic with the Canon RF-S 18-150mm f/4.5-6.3 IS STM Lens. Designed to be an all-around lens for Canon's APS-C R Series mirrorless cameras, it will offer an equivalent zoom range of 29-240mm which covers wide-angle to telephoto perspectives. The 18-150mm uses...

An ideal blend of performance and portability, the EOS R7 represents Canon's move into APS-C with the mirrorless R system. Featuring a 32.5MP CMOS sensor and DIGIC X processing, this sleek powerhouse is capable of high-speed 30 fps shooting for sports and wildlife and features the renowned Dual Pixe...

Covering a flexible range of medium telephoto focal lengths, the FUJIFILM GF 100-200mm f/5.6 R LM OIS WR is a versatile zoom, well-suited for a variety of subjects from portraiture to landscapes. Offering a 79-158mm equivalent focal length, this lens is also characterized by its constant f/5.6 maxim...

Extend the reach of your XF 50-140mm f/2.8 R LM OIS WR and XF 100-400mm f/4.5-5.6 R LM OIS WR lenses with the XF 1.4x TC WR Teleconverter from FUJIFILM. The X mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image...

With a compact design for solo shooters, for travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all the imaging attributes you'd expect from this class but spo...

Extending the effective focal length of select Sony E-mount telephoto lenses, the FE 2x Teleconverter increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure mete...

Featuring a streamlined design with minimal projections, the Nikon FTZ II Mount Adapter offers the same functionality as the original FTZ but with a sleeker design to suit its use on cameras featuring a battery grip. This adapter removes the tripod mount and has a reduced overall size for more comfo...

Perfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increa...

A refined take on the fast standard zoom, the Sony FE 24-70mm f/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master...

Designed for the FUJIFILM G-mount GFX camera system, this GF 35-70mm f/4.5-5.6 WR Lens is a wide-angle zoom offering a 28-55mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications. Weighing less than a pound and ...

Featuring an updated optical design and refined focusing system, the Tamron 28-75mm f/2.8 Di III VXD G2 is a Sony E-mount zoom offering a versatile wide-to-portrait-length range and bright f/2.8 maximum aperture. Revamped optics yield higher resolution and improved sharpness over the previous genera...

Built for speed, versatility, and reliability, the Canon EOS R3 combines the technology from their mirrorless EOS R system with the robustness and performance you'd expect from a flagship DSLR. Revolving around a new full-frame stacked sensor, updated AF performance, and refined body design, the EOS...

Incorporating key Cinema EOS video tools in a mirrorless- style body, the Canon EOS C70 Cinema Camera features a Super35 DGO (Dual Gain Output) sensor for capturing nuanced images with up to 16+ stops of high dynamic range. The innovative DGO system combines two separate gain readings for each photo...

A versatile telephoto-zoom with a portable form factor, the Canon RF 100-400mm f/5.6-8 IS USM is a nimble lens perfect for wildlife, sports, and travel shooting. With extended range, this zoom packs super-telephoto reach into a relatively sleek, lightweight design along with support for Coordinated ...

A classic normal focal length prime lens, the FE 50mm f/2.5 G Lens from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected image...

A classic wide normal focal length prime lens, the FE 40mm f/2.5 G from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-c...

A classic wide-angle prime, the FE 24mm f/2.8 G Lens from Sony is characterized by its speed and ultra-compact form factor. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery wi...

A compact design with superb optics and a power zoom function makes the Sony PZ 16-35mm f/4 G an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f/4 aperture strikes an ideal balance...

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content ...

Blending classic looks with modern performance, the Nikon Zfc checks off all the boxes on a content creator's wish list: stylish and sleek retro design, impressive image quality with the Z mirrorless system flexibility, and it's optimized for vlogging and video applications. 20.9MP DX-Format CMOS...

Shoot for greatness with the NIKKOR Z 400mm f/2.8 TC VR S from Nikon. Ideal for sports and wildlife and offering impressive reach with impressive speed, this super-telephoto lens is characterized by its bright f/2.8 maximum aperture and sophisticated optical, autofocus, and VR systems. Distinguishin...

A wide-angle prime that's as compact as it is versatile, the NIKKOR Z 28mm f/2.8, from Nikon, offers a comfortably broad field of view that suits a variety of applications, ranging from architecture to landscape to street subjects. The f/2.8 maximum aperture benefits working in available lighting an...

An ideal everyday lens, the Nikon NIKKOR Z 40mm f/2 is a versatile prime straddling wide-angle and normal fields of view and featuring a bright f/2 maximum aperture. The distinct focal length is wide enough for spontaneous shooting but still tight enough for portraiture and selective focus shooting....

Offering super-telephoto reach in a portable design, the NIKKOR Z 100-400mm f/4.5-5.6 VR S, from Nikon, is a versatile zoom well-suited for sports and wildlife applications. Covering a broad telephoto range, the lens manages to remain relatively lightweight and compact, making it ideal for travel as...

Set your sights on a world of the smallest details with the NIKKOR Z MC 50mm f/2.8 Lens from Nikon. Ideal for spontaneous snapshots, food photography, or exploring the minute details of everyday life, this normal-length macro lens offers a life-size 1:1 maximum magnification along with a minimum foc...

Reveal hidden worlds and thrilling details with the NIKKOR Z MC 105mm f/2.8 VR S Macro Lens from Nikon. This S-line macro lens provides a versatile 105mm focal length, a close working distance, and a true 1:1 reproduction ratio. It fills the frame with the edge-to-edge sharpness and exquisite color....